Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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3 ways to cut pre-project costs with location intelligence
Nearmap offers location intelligence and demonstrates deep-knowledge that could potentially increase your chance of winning contracts and lower costs.
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Monitoring Australia's disaster impact from above
When disaster strikes, aerial imagery and wide-scale location intelligence provide insights that can help generate faster, more accurate decisions from key stakeholders.
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Aerial imagery and data for 95% of the Australian population
During the year, we hit our target to cover 95% of Australia’s population with high-resolution vertical imagery and AI data layers.
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Regional aerial imagery reveals sprawling suburbs
With Nearmap imagery covering up to 95% of the Australian population, we see remarkable change from increasing living (and housing) costs and a population boom.
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Today’s view of the 2022 flood-impacted communities
Take a look at recent Nearmap imagery showing rebuilding efforts in the Eastern Australian communities that were inundated by floods in 2022.
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How aerial imagery supports flood response
Aerial mapping and GIS are invaluable tools for flood response. We show you the benefits of these tools for flood mapping, preparation and risk management.
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SMB tax tips this EOFY: Unlocking technology tax deductions
In partnership with Intuit QuickBooks, Nearmap looks into some of the tax topics and digital transformation incentives designed to help small-medium businesses.
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