Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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AI, trust, and the future of insurance
Our senior director of AI model R&D shares her key takeaways from the 2025 Women in Insurance Summit — including how AI can complement people-powered decisioning.
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EastLink toll road maintenance: the paperless route
ConnectEast, the operator of the 39km EastLink toll road in Melbourne’s southeast, uses Nearmap high-resolution imagery to streamline maintenance operations and improve efficiency. This case study highlights how Nearmap technology supports ConnectEast in managing their assets and ensuring the road’s long-term viability.
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Five ways to use location intelligence to cut bushfire risk
Get practical tips for reducing bushfire risk with aerial imagery and AI-powered data from volunteer firefighter and Senior Director ANZ Survey and Geospatial Content Operations at Nearmap, M'Shenda Turner.
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Introducing project based usage tracking
Project-based usage tracking allows users to attribute, track, and export data consumption to accurately allocate costs.
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Transforming operations using reliable aerial data
Oklahoma County relies on accurate geospatial information to manage disaster response and monitor economic developments across the community.
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Optimising COPE insights with property intelligence
Advanced property intelligence platforms like Nearmap offer portfolio-wide risk assessment capabilities, giving insurers a geographical overview of COPE data across all insured properties.
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Why ground truth doesn’t always require ground points
While ground control points are critical for certain high-precision, survey-grade projects, they often aren’t needed for common applications.
But wait, there’s more!
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimising their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our liveable world