Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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Turn imagery into insights: Real estate site analysis and selection
By providing accurate, timely, and cost-effective data, location intelligence empowers brokers, investors, and developers to make informed decisions that maximise returns and minimise risks.
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The essential guide to location intelligence
By transforming complex geographical data into meaningful insights and answers, location intelligence is reshaping industries and offering solutions to challenges.
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The future of GIS is location intelligence
High-resolution imagery. Historical surveys. And a suite of geospatial tools you can use to impact change. This is location intelligence and it helps professionals overcome challenges.
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Modernise property assessment with GeoAI
With GeoAI, government agencies can unlock data-driven decision-making, optimise resource management, and build sustainable communities.
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Best-made flight plans: capturing the Nearmap brand
Take a journey to learn how the Nearmap brand was planned and captured during a survey flight.
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The GenAI impact on insurance: Part 2
AI tools and aerial imagery can enable more precise underwriting and better risk management.
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Revisiting the ‘Buy vs. Build’ debate
In P&C insurance, the conversation is shifting from a pure buy-or-build dilemma to a more nuanced question: how much to build and what to buy?
But wait, there’s more!
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimising their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our liveable world