Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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Today’s view of the 2022 flood-impacted communities
Take a look at recent Nearmap imagery showing rebuilding efforts in the Eastern Australian communities that were inundated by floods in 2022.
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The design philosophy behind the new Betterview UI
Mike Zimmer details the design philosophy that led to Betterview's complete UI refresh.
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How aerial imagery supports flood response
Aerial mapping and GIS are invaluable tools for flood response. We show you the benefits of these tools for flood mapping, preparation and risk management.
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SMB tax tips this EOFY: Unlocking technology tax deductions
In partnership with Intuit QuickBooks, Nearmap looks into some of the tax topics and digital transformation incentives designed to help small-medium businesses.
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Building trust, partnerships, and long-term value
Katie Mineck defines customer success and explains how insurers can partner with Betterview to unlock long-term value and stimulate ongoing growth.
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Improving asset maintenance with aerial data
Australia’s largest water utility, Sydney Water, is streamlining asset maintenance processes and closing revenue gaps.
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America’s Top 25 leafiest capital cities
Nearmap analysed tree canopy coverage in capital cities across America to reveal which state capital has the nation’s leafiest city.
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