Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
Newest
Bringing solutions together for a stronger ecosystem
Discover how strategic partnerships and integrations are transforming property claims—driving both speed and accuracy without compromise.
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Plan with precision through remote site assessments
Accelerate the planning stage with remote site assessments and data gathering for actionable designs using on-demand aerial imagery content.
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Why imagery and data from one source matters
Not all data is created equal. The source, quality, and ownership of that data determine whether it empowers or hinders decision-making.
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5 ways roofers are using AI software
Discover how AI can help your roofing company - from lead generation to cost estimation. Learn more with Nearmap insights.
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A before and after view of the 2025 L.A. wildfires aftermath
View aerial photography maps showing the devastating before and after imagery from the Eaton and Pacific Palisades fires.
Normalizing roof repairs in property claims
Explore the challenges of storm damage, rising costs, and roof repair vs. replacement decisions in property claims and learn about data-driven solutions.
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Reduce failed deliveries with AI
Learn how AI-driven insights and aerial imagery can streamline heavy material logistics for safer and more time and cost-efficient operations.
Discover more
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Events
Meet us in person and demo our products at one of the events we’ll be attending this year.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our livable world
Newsroom
Get the latest Nearmap scoop by reading what publications are saying about us.