Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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Why ground truth doesn’t always require ground points
While ground control points are critical for certain high-precision, survey-grade projects, they often aren’t needed for common applications.
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Disaster recovery: fast or slow?
Accurate location data keeps insurance assessors, construction teams and local authorities informed about the status and speed of post-disaster rebuilds and repairs.
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Capturing Australia’s renewable energy landscape
Navigating the Australian renewable energy market is now easier and more relevant for decision makers, thanks to a new partnership between Nearmap and RenewMap.
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Location intelligence in the real world
From insurance claims to community decisions, here are 5 ways real-world customers are using location intelligence to act confidently. .
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Australian floods send insurance premiums soaring
Gaining accurate knowledge of at-risk areas can help future planning and location-appropriate construction, leading to more resilient, safer communities.
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Fast-tracked insights: Tropical Cyclone Alfred
From the moment a major event like Ex-Tropical Cyclone Alfred in Australia hits the radar, the Nearmap ImpactResponse capture program is ready for action – providing a reliable source of high-resolution post-disaster insights for insurers.
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Why a full-stack data provider is better for your business
A single source of accurate data provides numerous benefits such as consistency across projects, confident decision-making, and complex problem-solving.
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