Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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Customer Success: Building Trust, Partnerships, and Long-Term Value
Katie Mineck defines customer success and explains how insurers can partner with Betterview to unlock long-term value and stimulate ongoing growth
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America's Top 25 leafiest capital cities
Nearmap analyzed tree canopy coverage in capital cities across America to reveal which state capital has the nation’s leafiest city.
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Digital Transformation and Personalization in P&C Insurance
As digital transformation impacts the whole policy lifecycle, insurers must embrace opportunities to create more personalized customer experiences
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Proactive post-catastrophe aerial mapping strategies
Nearmap aerial imagery provides a foundational location dataset that powers virtual claims management and loss adjustment across the entire book of business.
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Why Data Transparency Matters
A closer look at how Betterview embodies data transparency in our Property Intelligence & Risk Management Platform
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Mapping new infrastructure with 3D aerial data
Nearmap 3D aerial data and content make visualizing and measuring infrastructure simple, efficient, and accurate.
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Revealing the Holes in Roof Age Data and How to Repair Them
Armed with accurate roof age data, insurers can help homeowners take proactive risk mitigation measures, such as repairing or replacing a damaged roof before hurricane season begins
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