Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
Newest
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Nearmap & Betterview: One year later
Over the past year since acquiring Betterview, Nearmap has worked to achieve milestones that wouldn’t have been possible alone. See a glimpse of where the company is headed.
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What is geospatial artificial intelligence (GeoAI)?
Take traditional geographic information systems (GIS) to the next level by layering machine learning over vast spatial data to uncover actionable insights.
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What is machine learning in GIS?
Explore what machine learning means for spatial analysis and examine how Nearmap leverages these technologies to drive innovation.
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Driving ROI with AI-derived risk insights
Learn how the Nearmap guide for P&C insurance leaders shows why 59% of US P&C insurers believe the industry will be powered by AI in the future.
Technology’s role to help insurance carriers
Discover how data and machine learning are transforming the property claims industry, helping adapt to market changes, enhance customer experiences, and thrive in a competitive landscape.
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Collaborate and share in MapBrowser | Nearmap
Easily share a project with your team in MapBrowser for seamless teamwork and collaboration on the same map.
Discontinuing 3-tab shingles
Explore how the itel Discontinued Materials Program helps the property claims ecosystem manage the phase-out of 3-tab shingles, offering solutions and streamlined operations.
Discover more
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Events
Meet us in person and demo our products at one of the events we’ll be attending this year.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our livable world
Newsroom
Get the latest Nearmap scoop by reading what publications are saying about us.