Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of property intelligence.)
Plan with precision through remote site assessments
Accelerate the planning stage with remote site assessments and data gathering for actionable designs using on-demand aerial imagery content.
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5 ways roofers are using AI software
Discover how AI can help your roofing company - from lead generation to cost estimation. Learn more with Nearmap insights.
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Why imagery and data from one source matters
Not all data is created equal. The source, quality, and ownership of that data determine whether it empowers or hinders decision-making.
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A before and after view of the 2025 L.A. wildfires aftermath
View aerial photography maps showing the devastating before and after imagery from the Eaton and Pacific Palisades fires.
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Normalizing roof repairs in property claims
Explore the challenges of storm damage, rising costs, and roof repair vs. replacement decisions in property claims and learn about data-driven solutions.
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Reduce failed deliveries with AI
Learn how AI-driven insights and aerial imagery can streamline heavy material logistics for safer and more time and cost-efficient operations.
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Understanding deep learning in GIS
Understand how deep learning models are designed to mimic the human brain, learning from massive datasets to recognize objects and trends in things like aerial imagery.
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