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Ground Truth

A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.
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Introducing project based usage tracking

This new product release includes project collaboration, large-area exports, more than 50 new AI layers, and a new-look MyAccount dashboard.

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Streamline claims with roof and exterior measurement solutions

Not all data is created equal. The source, quality, and ownership of that data determine whether it empowers or hinders decision-making.

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Transforming operations using reliable aerial data

Oklahoma County relies on accurate geospatial information to manage property assessments, disaster response, or monitoring economic developments across the community.

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Optimizing COPE insights with property intelligence

Advanced property intelligence platforms like Nearmap offer portfolio-wide risk assessment capabilities, giving insurers a geographical overview of COPE data across all insured properties.

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Why ground truth doesn’t always require ground points

While ground control points are critical for certain high-precision, survey-grade projects, they often aren’t needed for common applications.

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Disaster recovery: fast or slow?

Accurate location data keeps insurance assessors, construction teams and local authorities informed about the status and speed of post-disaster rebuilds and repairs.

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Capturing Australia’s renewable energy landscape

Navigating the Australian renewable energy market is now easier and more relevant for decision makers, thanks to a new partnership between Nearmap and RenewMap.

Discover more

Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution. 

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